Sony PlayStation: Director, Product Marketing (foster city)
Location:
Sony PlayStation®: Director, Product Marketing
Foster City, California
Foster City, California
Direct the marketing activities for all entertainment software / hardware and accessory products. Responsible for supporting the daily activities within the department by following the written guidelines.
Responsibilities:
- Accountable for the marketing strategies for entertainment software, hardware and peripherals including: product positioning, packaging, advertising, product launches, retail communication, integrated PR and promotions, brand-building, brand extension licensing, forecasting and setting goals and objectives.
- Work strategically with Product Development to achieve overall business and sales goals; provide design input on software to increase marketability; champion licensed software that will increase the equity in SCEA’s overall game library; and build successful and mutually respectful relationships between the two departments.
- Direct and manage agencies to develop pertinent strategic planning, creative campaigns and designs, and insure service needs are met.
- Create and direct long- and short-term marketing strategies utilizing both new and traditional media. Evaluate SCEA’s media position, future potential and steer SCEA’s media strategies towards cost and target effective goals.
- Develop and direct a budget based on sales projections, break-even analysis and brand goals. Provide VP with quarterly updates.
- Directs teams of Sr. Product Managers, Product Managers, APMS and specialists to achieve business goals.
- Work closely with managers, directors and VPs throughout the organization to ensure that marketing programs are well integrated into all aspects of operations, sales, product development, PR and Promotions.
- Provide reporting teams with clear long- and short-term goals and objectives. Provide direct reports with career guidance, performance reviews and conduct hiring and firing of said reports.
Qualifications:
- BA/BS degree in Marketing or a related filed is highly desirable or equivalent.
- 7+ years proven managerial skills managing Marketing teams in the Entertainment industry.
- 10+ years in Computer Games developing innovative multi-platform marketing strategies.
- Excellent communication skills.
For confidential consideration, please submit resumes via our website and reference jobcode: KC11670.
www.us.playstation.com/jobs
Sony Computer Entertainment America
Principals only please. An EEO.
